• 各省、自治区、直辖市新闻出版广电局，新疆生产建设兵团新闻出版广电局，解放军总政治部宣传部新闻出版局,中央和国家机关各部委、各民主党派、各人民团体出版单位主管部门，中国出版集团公司，中国教育出版传媒集团有限公司，中国科技出版传媒集团有限公司：
  News, Publication, Radio, Film and Television Bureaus of all provinces, autonomous regions, and municipalities directly under the central government, News, Publication, Radio, Film and Television Bureau of Xinjiang Production and Construction Corps, News and Publication Bureau of the Propaganda Department of the General Political Department of the People’s Liberation Army, competent departments of publishing units of central and state organs, democratic parties, and people’s organizations, China Publishing Group Corporation, China Education Publishing Media Group Co., Ltd., and China Science and Technology Publishing Media Group Co., Ltd.:
  2016年是中宣部、国家新闻出版广电总局等部门倡导和开展全民阅读十周年。为全面贯彻落实党的十八大和十八届三中、四中、五中全会精神，深入学习贯彻习近平总书记系列重要讲话精神，努力建设书香社会，推动国民素质和社会文明程度显著提高，国家新闻出版广电总局就2016年全民阅读工作有关事项通知如下。
  2016 marks the tenth anniversary of the promotion and implementation of nationwide reading by departments such as the Central Propaganda Department and the State Administration of Press, Publication, Radio, Film and Television. In order to fully implement the spirit of the 18th National Congress of the Communist Party of China and the Third, Fourth, and Fifth Plenary Sessions of the 18th Central Committee, deeply study and implement the spirit of General Secretary Xi Jinping’s series of important speeches, strive to build a bookish society, and promote significant improvement in national quality and social civilization, the State Administration of Press, Publication, Radio, Film, and Television has issued the following notice on matters related to national reading work in 2016.
  一、广泛开展各种内容丰富、形式多样的全民阅读活动。结合倡导和开展全民阅读十周年，在“4·23世界读书日”期间开展一系列专题宣传推广活动，充分展示十年来全民阅读取得的显著成效。进一步培育和巩固“书香中国”系列全民阅读活动品牌，办好“书香中国·北京阅读季”、“书香江苏”、“书香荆楚”、“书香中国·上海周”、“书香岭南”、“南国书香节”、“书香湖南”、“书香八闽”、“书香辽沈”、“书香龙江”、“海南书香节”、“书香八桂”、“书香燕赵”、“书香赣鄱”、“三秦书月”、“书香天山”、“书香宁夏”等阅读活动，邀请地方党委、政府领导同志出席指导，发挥领导同志带头读书的引领示范作用，吸引更多读者参与。充分发挥书博会、书展、书市等各种行业展会在推动全民阅读中的功能和作用。结合党和国家工作大局和重大节庆活动，组织开展主题演讲、经典诵读、读书征文、知识竞赛等丰富多彩的主题阅读活动，弘扬主旋律、传播正能量。
  1、 Widely carry out various content rich and diverse forms of national reading activities. In conjunction with advocating and carrying out the 10th anniversary of national reading, a series of special promotional activities will be carried out during the “4.23 World Book Day” to fully demonstrate the significant achievements of national reading in the past decade. Further cultivate and consolidate the brand of the “Bookish China” series of national reading activities, organize the “Bookish China · Beijing Reading Season”, “Bookish Jiangsu”, “Bookish Jingchu”, “Bookish China · Shanghai Week”, “Bookish Lingnan”, “Southland Bookish Festival”, “Bookish Hunan”, “Bookish Bamin”, “Bookish Liaoshen”, “Bookish Longjiang”, “Bookish Hainan Bookish Festival”, “Bookish Bagui”, “Bookish Yanzhao”, “Bookish Ganpo”, “Sanqin Bookish Month”, “Bookish Tianshan”, “Bookish Ningxia” and other reading activities, invite local party committees and government leaders to attend and guide, and give full play to The leading and exemplary role of leading comrades in reading attracts more readers to participate. Give full play to the functions and roles of various industry exhibitions such as book fairs, book fairs, and book markets in promoting national reading. Organize and carry out a variety of themed reading activities, such as keynote speeches, classic recitation, reading and essay contests, and knowledge competitions, in conjunction with the overall work of the Party and the country and major festival events, to promote the main theme and spread positive energy.
  二、出版推荐更多精品力作，满足人民群众多样化阅读需求。进一步实施精品战略，制订实施“十三五”重点出版物规划，加强国家出版基金等各项资金资助，建立和完善精品出版物、原创出版物的创作生产引导机制。把思想精深、艺术精湛、制作精良作为标准，将出版物发行量和专家评价、市场评价结合起来，进一步完善针对不同读者群体的优秀出版物推荐机制，推动精品出版物宣传推介常态化、制度化。继续开展“中国好书”、百种优秀青少年图书、“大众喜爱的50种图书”、优秀老年人出版物、中华优秀传统文化普及图书、百种优秀音像电子出版物、优秀少儿报刊等推荐活动，满足不同群体的多样化阅读需求。
  2、 Publish and recommend more high-quality works to meet the diverse reading needs of the people. Further implement the strategy of producing high-quality publications, formulate and implement the plan for key publications during the 13th Five Year Plan period, strengthen funding support from national publishing funds and other sources, and establish and improve the mechanism for guiding the creation and production of high-quality and original publications. Taking profound thinking, exquisite art, and excellent production as standards, combining publication circulation with expert evaluation and market evaluation, further improving the excellent publication recommendation mechanism for different reader groups, and promoting the normalization and institutionalization of high-quality publication promotion. Continue to carry out recommended activities such as “Chinese Good Books,” “100 Excellent Youth Books,” “50 Popular Books,” “Excellent Elderly Publications,” “Excellent Traditional Chinese Culture Popularization Books,” “100 Excellent Audio Video Electronic Publications,” and “Excellent Children’s Newspapers” to meet the diverse reading needs of different groups.
  三、大力开展少儿阅读，着力保障特殊群体、困难群体的基本阅读需求。大力倡导家庭阅读、亲子阅读、阶梯阅读。充分利用少年宫、儿童活动中心、农家书屋等开展少儿阅读推广活动，积极利用各种绘本馆和民间少儿阅读推广机构，着力保障农村留守儿童、城市流动儿童的基本阅读需求。开展好“书香·童年”阅读工程试点工作，确保工程取得实效。加快将进城务工人员阅读服务纳入常住地全民阅读服务体系，扩大“书香中国e阅读”工程的覆盖范围。有针对性地向残疾人提供盲文出版物、有声读物等阅读资源、设施与服务。建立和完善社会各界为特殊群体、困难群体开展志愿者助读、发放购书券、组织出版物捐赠等服务渠道。
  3、 Vigorously promote children’s reading and focus on ensuring the basic reading needs of special and disadvantaged groups. Vigorously promote family reading, parent-child reading, and tiered reading. Make full use of youth centers, children’s activity centers, and rural libraries to carry out children’s reading promotion activities, actively utilize various picture book libraries and folk children’s reading promotion organizations, and focus on ensuring the basic reading needs of rural left behind children and urban migrant children. Carry out the pilot work of the “Book Fragrance · Childhood” reading project to ensure its effectiveness. Accelerate the inclusion of reading services for migrant workers in the national reading service system in their permanent residence, and expand the coverage of the “Bookish China E-Reading” project. Provide targeted reading resources, facilities, and services such as Braille publications and audiobooks to people with disabilities. Establish and improve service channels for various sectors of society to provide volunteer reading assistance, distribute book vouchers, and organize publication donations for special and disadvantaged groups.
  四、进一步开展“七进”工作，推动全民阅读深入基层、深入群众。大力推进全民阅读进农村、进社区、进家庭、进学校、进机关、进企业、进军营，使阅读活动真正普及到基层，普及到群众。要倡导党员干部带头读书，继续举办中央和国家机关“强素质·作表率”主题读书活动，建立和完善党员干部读书学习制度，激发广大党员干部读书学习的热情，带领本单位、本系统、本地区大兴读书之风。充分利用农家书屋、社区书屋、职工书屋等各类阅读设施，开展各种形式的基层读书活动。开展书香军营活动，服务强军建设。完善书香之家、书香之乡（镇、街道）、书香之县（市）的推荐机制，发挥典型榜样的引领示范作用，展现基层群众的读书传统和读书风采。
  4、 Further carry out the “Seven Entries” work, promote nationwide reading to go deep into the grassroots and the masses. Vigorously promote nationwide reading in rural areas, communities, families, schools, government agencies, enterprises, and military camps, so as to truly popularize reading activities at the grassroots level and among the masses. We should advocate that party members and cadres take the lead in reading, continue to hold the theme reading activities of “strengthening quality and setting an example” for central and state organs, establish and improve the reading and learning system for party members and cadres, stimulate the enthusiasm of party members and cadres for reading and learning, and lead the unit, system, and region to promote the trend of reading. Make full use of various reading facilities such as rural libraries, community libraries, and staff libraries to carry out various forms of grassroots reading activities. Carry out bookish military camp activities to serve the construction of a strong military. Improve the recommendation mechanism for bookish homes, bookish towns (towns, streets), and bookish counties (cities), give full play to the leading and exemplary role of typical examples, and showcase the reading tradition and style of grassroots people.
  五、建立规划科学、服务高效、覆盖城乡的基础阅读设施体系。加快促进城乡基本公共文化服务均等化，实现农村、城市社区公共阅读服务资源整合和互联互通，因地制宜推进基层综合性文化服务中心建设，强化读书看报等全民阅读服务功能。做好农家书屋的出版物补充更新工作，进一步扩大东风工程的实施范围。文体广场要建设阅报栏、电子阅报屏，及时更新内容。加快社区书屋、职工书屋、寺庙书屋等基础阅读设施建设，探索长效管理机制。充分发挥各级各类图书馆在阅读推广中的重要作用，加强流动借书车、自助借书机等流动借阅设施建设。加强出版物发行网点建设，特别是农村和社区网点建设，支持实体书店、书报亭等各类书店的发展，发挥其促进全民阅读的公益功能。
  5、 Establish a basic reading infrastructure system that is scientifically planned, efficiently serviced, and covers both urban and rural areas. Accelerate the equalization of basic public cultural services between urban and rural areas, achieve the integration and interconnection of public reading service resources in rural and urban communities, promote the construction of comprehensive cultural service centers at the grassroots level according to local conditions, and strengthen the functions of reading books, newspapers, and other national reading services. Carry out the work of supplementing and updating publications in rural libraries, and further expand the implementation scope of the Dongfeng Project. The cultural and sports square should build a newspaper reading column and electronic newspaper reading screen, and update the content in a timely manner. Accelerate the construction of basic reading facilities such as community libraries, staff libraries, and temple libraries, and explore long-term management mechanisms. Fully leverage the important role of libraries at all levels and types in promoting reading, and strengthen the construction of mobile borrowing facilities such as mobile lending carts and self-service borrowing machines. Strengthen the construction of publication distribution outlets, especially in rural and community areas, support the development of various bookstores such as physical bookstores and newsstands, and give full play to their public welfare function of promoting reading for all.
  六、充分利用互联网平台，提升数字化阅读的质量和水平。充分利用新兴媒体传播渠道的优势，进一步拓展全民阅读活动的载体和形式，丰富全民阅读活动的内容。实施网络文艺精品创作和传播计划，加强网络文学出版传播的管理和引导，推出更多网络原创精品力作。加强网络出版内容投送平台建设和管理，科学分类内容，做好阅读服务，提升公众数字化阅读消费满意度。深入探索读者阅读行为和阅读习惯的数字化转型，因势利导，提供更便捷、人性化的数字化阅读技术服务，全面推进全民阅读的多媒体、多平台融合。
  6、 Make full use of the Internet platform to improve the quality and level of digital reading. Fully utilize the advantages of emerging media communication channels, further expand the carriers and forms of national reading activities, and enrich the content of national reading activities. Implement the plan for creating and disseminating high-quality online literature, strengthen the management and guidance of online literature publishing and dissemination, and launch more original and excellent online works. Strengthen the construction and management of online publishing content delivery platforms, scientifically classify content, provide good reading services, and enhance public satisfaction with digital reading consumption. Deeply explore the digital transformation of readers’ reading behavior and habits, adapt to the situation, provide more convenient and humanized digital reading technology services, and comprehensively promote the integration of multimedia and multi platforms for national reading.
  七、鼓励、动员和引导社会各方力量积极参与全民阅读工作。各地要根据实际情况探索制定当地全民阅读服务标准，积极引入市场机制，通过政府购买、社会捐助等形式引导社会力量参与，逐步增加为全民阅读服务的资源总量，提高服务效能。要充分发挥热心阅读推广的社会名人、文化名家的阅读引领作用。鼓励和支持公务员、教师、新闻出版工作者、大学生等志愿者加入阅读推广人队伍。鼓励和支持文化团体、教育机构和其他社会组织开展阅读推广并提供公益阅读服务。鼓励和支持高校和科研单位加强阅读学科建设，开展阅读学理论研究，并做好研究成果的普及和推广工作。
  7、 Encourage, mobilize, and guide all sectors of society to actively participate in the national reading work. Each region should explore and formulate local standards for national reading services based on actual conditions, actively introduce market mechanisms, guide social forces to participate through government purchases, social donations, and other forms, gradually increase the total amount of resources for national reading services, and improve service efficiency. We should fully leverage the leading role of social celebrities and cultural experts who are enthusiastic about reading promotion. Encourage and support volunteers such as civil servants, teachers, news and publishing workers, and college students to join the team of reading promoters. Encourage and support cultural groups, educational institutions, and other social organizations to promote reading and provide public reading services. Encourage and support universities and research institutions to strengthen the construction of reading disciplines, conduct theoretical research on reading, and do a good job in popularizing and promoting research results.
  八、不断加大宣传推广力度，引领全社会良好阅读风尚。鼓励和支持各类媒体深入街道、社区和农村，抓取第一手新闻素材，办好全民阅读的专栏、专题、专版，有力营造有利于全民阅读开展的社会环境和舆论氛围。发挥新媒体传播速度快、覆盖范围广、信息内容丰富等优势，充分利用全民阅读工作网站和全民阅读官方网站，加强全民阅读宣传推广。继续组织全民阅读媒体联盟成员单位及各类媒体深入基层，开展“书香中国万里行”、“全民阅读报刊行”等活动，大力宣传报道各地有代表性的基层百姓感人读书故事，展现书香魅力。继续加大全民阅读公益广告投放力度。
  8、 Continuously increase publicity and promotion efforts to lead a good reading trend in the whole society. Encourage and support various types of media to go deep into streets, communities, and rural areas, capture first-hand news materials, run columns, topics, and special editions for national reading, and effectively create a social environment and public opinion atmosphere conducive to the development of national reading. Give full play to the advantages of fast dissemination speed, wide coverage, and rich information content of new media, fully utilize the national reading work website and the national reading official website, and strengthen the promotion and publicity of national reading. Continue to organize member units of the National Reading Media Alliance and various media outlets to go deep into the grassroots, carry out activities such as the “Bookish China Miles Tour” and the “National Reading Newspaper Tour”, vigorously promote and report on representative stories of grassroots people reading books from various places, and showcase the charm of bookish culture. Continue to increase the investment in public service advertisements for nationwide reading.
  九、加快制订全民阅读规划，大力推动全民阅读立法，推动全民阅读工作法制化、常态化。各地要组织编制全民阅读“十三五”规划及实施方案，进一步明确全民阅读的战略目标、重点任务、具体举措等，并提出明确的时间表、路线图。各地要学习借鉴江苏、湖北、辽宁以及深圳等地全民阅读地方立法成功经验，推动本地的全民阅读立法工作，明确政府主导，将全民阅读工作纳入国民经济和社会发展规划，安排全民阅读财政资金，将全民阅读基础设施纳入城乡建设规划。总局将建立全国性的书香社会指标体系，并定期评估和发布。各地要加快建立和完善全民阅读状况监测评估机制，定期发布所辖各市县的阅读状况调查报告，并将工作情况纳入目标管理和考核体系。
  9、 Accelerate the formulation of a national reading plan, vigorously promote legislation on national reading, and promote the legalization and normalization of national reading work. Each region should organize the preparation of the 13th Five Year Plan and implementation plan for national reading, further clarify the strategic goals, key tasks, specific measures, etc. for national reading, and propose a clear timetable and roadmap. Each region should learn from the successful legislative experiences of Jiangsu, Hubei, Liaoning, and Shenzhen in promoting national reading, clarify government leadership, incorporate national reading into national economic and social development plans, allocate financial resources for national reading, and incorporate national reading infrastructure into urban and rural construction plans. The General Administration will establish a nationwide social indicator system for book fragrance, and regularly evaluate and release it. Each region should accelerate the establishment and improvement of a monitoring and evaluation mechanism for the reading status of the entire population, regularly release survey reports on the reading status of each city and county under its jurisdiction, and incorporate the work situation into the target management and assessment system.
  十、建立健全全民阅读组织领导机构，不断完善全民阅读工作体制机制。各地要将全民阅读工作作为新闻出版服务党和国家大局的重要工作，作为新闻出版开展公共文化服务的重要工作，推动建立健全组织领导机构，完善各部门共同参与的全民阅读工作协调机制，充分发挥其组织领导、统筹协调、整合资源、资金保障等重要作用。各省级新闻出版广电行政部门要更加积极主动承担起全民阅读工作职能，加强内部全民阅读工作机构的设立和队伍建设。各地要加强督促检查，不断强化责任、协调推进、狠抓落实，确保全民阅读工作取得实效。
  10、 Establish and improve the leadership structure of national reading organizations, and continuously improve the system and mechanism of national reading work. All regions should regard the work of promoting nationwide reading as an important task for news and publishing to serve the overall situation of the Party and the country, and as an important task for news and publishing to carry out public cultural services. They should promote the establishment and improvement of organizational and leadership structures, perfect the coordination mechanism for nationwide reading work involving all departments, and fully play their important roles in organizing, coordinating, integrating resources, and ensuring funding. Provincial news, publishing, broadcasting and television administrative departments should take more proactive measures to undertake the function of national reading work, strengthen the establishment of internal national reading work institutions and team building. All regions should strengthen supervision and inspection, continuously strengthen responsibilities, coordinate and promote, and vigorously implement measures to ensure the effectiveness of the national reading work.
  各省级新闻出版广电行政部门要根据本通知要求，精心制订本地2016年全民阅读工作方案，并认真总结2015年全民阅读工作情况，于2016年1月31日前一并上报总局。
  Provincial news, publishing, radio and television administrative departments shall carefully formulate the local 2016 national reading work plan in accordance with the requirements of this notice, and conscientiously summarize the situation of national reading work in 2015, and submit it to the General Administration before January 31, 2016.

国家新闻出版广电总局
State Administration of Press, Publication, Radio, Film and Television
2016年1月5日
January 5th, 2016